Safeco Insurance

In 1923, founder and insurance executive Hawthorne K. Dent had a vision to pioneer a whole new approach to insurance. Defying convention, and ignoring doubtful peers, he started the General Insurance Company of America in Seattle, Washington.

People called us "The General." Although back then the center of insurance activity was located in the Northeast, we began to earn praise for our competitive prices and superb service. Over the years our business spread down the West Coast to Southern California and as far east as Connecticut.