Purple Dot

Purple Dot - The Waitlist Company is changing how brands operate by helping them sell more and reduce waste through the world’s first waitlisting platform. Our waitlist eCommerce solution plugs directly into brand sites, converting prepaid customers to a waitlist for items that aren't quite ready to be fulfilled just yet.

Our solution is used throughout the product lifecycle, powering pre-orders and out-of-stock orders, so that brands never lose out on an opportunity to convert demand. And, we provide powerful data analysis tooling to help brands select the right stock for their next purchase order.

The founding team are serial tech entrepreneurs with Purple Dot - The Waitlist Company being our second startup having sold the first one to Skyscanner in 2017. Our CEO was recently named one of the coolest female founders in tech. We are based in London, UK, and Davidson, NC, USA.

We are starting with fashion and are post-revenue with a growing customer base, including flagship D2C customers like SPOKE, Lisa Says Gah, and Castore. Our mission is to create and win the new category of waitlist shopping as a delightful must-have in eCommerce and we would love to have you on our journey!