PinchVR Inc. has developed a first-person VR content creation platform for iOS and Android. Accompanied with printable, low-cost controllers, Pinch allows anyone to create and share interactive VR experiences using their smartphone. The platform also comes with a free software development kit (SDK) that leverages market-leading headset devices in a highly accessible, user-friendly way. Initial demand has been established through a successful crowd-funding campaign and on-going major media coverage. The company, founded in 2015 is based in Toronto, Canada.