Mashwork was established in 2010 by Jared Feldman and Sam Hui, PhD to develop new ways of delivering insight from social data. Mashwork is a venture backed, New York City based firm comprised of a team with experience in designing, building, operating, scaling and selling real-time applications, processing hundreds of millions of social media data points daily.
Canvs is Mashwork’s proprietary and patent-pending social TV insights engine, focused on providing scalable measurement and qualitative insight into audience perception. The platform’s technology is based on four years of R&D, and counts Sony Pictures, NBC, Comedy Central, and Starcom MediaVest Group as enterprise partners.